Sonnet

The visual identity arises from a graphic interpretation of the tools used in audiovisual post-production. For the logotype we created a 100% custom typeface, which conveys a formal yet friendly tone.

The logo's distinctive feature is the vertical displacement of its letters, which lends movement, surprise, and adaptability. This displacement enable us to create different variations of the logo to play with along the graphic elements.

The symbol and graphics emerge from the logo itself, reinforcing the brand's main concept and generating a unified yet versatile image across different media.

Color plays a primary role in conveying the brand's dynamic feel. The implemented system allows the use of graphic materials from the projects Sonnet is involved in to generate new color combinations tailored to specific applications. Besides the main color palette the colors obtained this way follow a structured set of rules to keep it simple and effective.