Ula

Brand identity. Stationary. Printed material. Social media.

For over four decades, Ula has illuminated hospitality spaces and high-end projects with pieces that seamlessly blend the richness of traditional Mexican craftsmanship and techniques with sophisticated design and meticulous industrial processes.

Ula’s strong interest in preserving artisanal techniques employed by communities throughout Mexico and integrating them to their own design methodology served as the cornerstone for the new visual identity we developed.

At the heart of Ula’s identity lies the profound impact of light. The interplay of light and shadow creates an infinite spectrum of visual effects. When applied, this dynamic interplay generates a sense of movement, depth, and a tangible presence within the visual identity.

The designs embody these principles through a straightforward yet sophisticated approach, characterized by bold forms and subtle light effects. Drawing inspiration from the diverse and captivating Mexican landscapes, we meticulously integrated a range of textures and colors into the graphic elements.

Our scope of work encompassed the creation of a comprehensive suite of printed and digital applications, including stationery, project and materials catalogs, digital presentations, social media content, and more.

+ Work

Orbi

Logos & Marks

3ME Arquitectura

Refugio

Ula

Pixeron

Terrarium Prints

Marvilla